STASH was officially born on February 12th, when we went live with stash.ch. It was a Friday and during the day, some of our friends and co-workers ordered. But no one else ordered - until about 9 pm. We received an order from a start-up founder living in 8004 Zurich that we didn't know personally. He ordered a bottle of Rosé Champagne. It took us less than 6 minutes to deliver that order. From there, STASH grew very quickly and so did the team.
About one week in, we had to find our first riders, and, in the beginning, we were all wearing different hats: packing orders, re-stocking, negotiating with suppliers, delivering orders by bicycle, instagram, ads, writing personal emails and thank you cards to all new customers etc. At that time, we had about 500 items in our store and added about 40 new items every week.